Revue de Presse au 26/03/2009
Global News: Volvo Cars Has Poor Resale Value; GM Guarantees Technology for Saab; Porsche Secures $13.5 Billion Loan
Swedish luxury vehicle maker Volvo Cars has potentially lost more than two-thirds of its Volvo logo - 100.JPG company resale value as Ford negotiates with three bidders on its sale, Bloomberg News reports. Ford is haggling for $1 billion to $2 billion during private negotiations, only a decade after purchasing Volvo for $6.4 billion. Volvo's pre-tax loss was $1.7 billion last year. Shedding Volvo is a key step to Ford's "One Ford" initiative, bringing the company's focus back to a portfolio of domestic brands.
